Print Design & Packaging
We love trees as much as the next person, but we like paper too. And we LOVE cardboard; we're pretty sure the trees forgive us. Effective print design and packaging depends on effective use of space, type and visuals - Visual Chutzpah loves to bring the chutzpah via print.
Here's a selection of some of our print and packaging projects.
We actually did this pop artwork years ago while on staff at another studio, the art was created for Campbell’s and it was meant to be an reminiscent to the original Warhol piece, I never knew how it was to ultimately would be used. Fast-forward 15 years, and we saw these mugs on sale in a Museum Shop, interestingly enough they where listed as ‘Warhol Campbell Soup Mugs’ which of course they are not. We apologize to Andy, but we dig how these came out.
We had the opportunity to work-up some new concepts for Lansinoh’s exclusive line of Affinity Breast Pumps. Traditionally their advertising has focused on the products. We took the opportunity to spin the focus onto the customer, emphasizing ease of use, rather than features.
SoundSpectrum is the industry leader in music visualizers. When they decided to market musical-genre-specific DVDs featuring their visualizations, we jumped at the chance to Brand and Package their ‘Music in Motion’ line.
We had the pleasure of designing the packaging for the full line of Soundspectrum’s music visualizers, each package focuses on the unique graphical characteristics of the specific visualization while maintaining a strict overall aesthetic.