Branding & Identities
It's not just a logo, it's how your potential customers, your employees, your competition, see and perceive you. We'll help you develop a brand that positions you to succeed, Plus, we'll help make sure all your business communications and marketing materials help reinforce that perception.
Here's a selection of some of our branding and identity work.
60 Bragg Hill
“How do you design a logo for a house?” That was the challenge of 60 Bragg Hill, an ambitious undertaking that melded artistic and architectural objectives with the daunting task of making a green and fully sustainable house. We looked to the autumn leaves for our palette and the hidden math in nature to come up with a precise but serene identity.
AchieveNext Branding
When asked to create a mark for a global community of financial and accounting professionals, we aimed high and delivered the world.
Aspire Branding
We were tasked with creating an identity for Aspire, a leader in resource solutions and executive search with 4 distinct divisions. Our solution paired each division with a strong rich color and crisp typography. Needless to say their search was over.
Globe Fire Sprinkler Branding
Globe Fire Sprinkler came to us to upgrade their established brand. We brought them a bold forward-thinking identity with strong ties to their rich history and patriotic ideals.
Lansinoh ByMomsForMoms Logo
ByMomsForMoms is Lansinoh Laboratories community blog, where moms talk about all things breastfeeding, offer advice, and discuss news, controversy, and research. We avoided all the typical imagery and non-committal type treatments, opting instead for strong friendly colors and some in-your-face slab-serif typography.
Mark Thompson Builders
Mark wanted a modern logo with undertones of the old-world, and a rich cultural heritage. A warm slightly off color palette and some distinctive type round out this instant classic.
Praxis Logo & Iconography
Praxis is an industry-leading contact and donation management software company for charitable organizations and non-profits. They needed a light-hearted mark with personality that would carry over into icon treatments for the software’s interface.
RockPit Branding
When asked to create a rockin’ identity for a rock and roll media portal targeting genXers, we turned the volume up loud - with this slightly grungy ode in black and orange.
ShinyAnt_Branding
ShinyAnt asked us to create a logo for their lead-generation and drip marketing platform. We couldn’t help but to play with the idea of a drip. They loved the idea and the resulting logo is simple, clean and distinctive.
Sunbird Evolution
Sunbird Evolution is a consumer line of sunglasses marketed through big box retailers and broadcast shopping networks. They wanted a mark that was clean, bold and had broad appeal.
The Career Advocates
We’re always thrilled when an existing client starts a new venture. That was the case with The Career Network, a new career consulting venture for Aspire. We revisited the brand we had created for them, and created a no-nonsense mark whose clarity gets the job done.
